# 5 Why the Middle East is the perfect place for your next healthcare venture. Kseniya Ponomareva.
Scalpels & SpreadsheetsMarch 20, 202400:39:59

# 5 Why the Middle East is the perfect place for your next healthcare venture. Kseniya Ponomareva.

Kseniya Ponomareva is the Business Development Manager at EMedSupport. EMedSupport helps physicians make evidence-based decisions to prevent and treat cardiovascular diseases and has offices in Cyprus and the UAE. Kseniya joined EMedSupport about a year ago after having had a career as a Product Manager at Sanofi.

Kseniya moved to the UAE two years ago, and she shares her learnings about the scope of healthcare innovation across the Middle East, the pathways to seek regulatory approval for new or existing health innovations & technologies, and the best way for others to explore opportunities in the region as she did.

Tune in to learn about how Kseniya has been able to navigate a career in the cardiovascular space to now working towards bringing evidence-based medicine to the Middle East and beyond. Check out EMedSupport: www.emedsup.org

Introduction (0:00)
Moving to the Middle East and joining EMedSupport (4:39)
EMedSupport’s mission and scope of work (8:28)
Health-tech opportunities in the Middle East (13:03)
Evidence-based medicine and the challenges of its adoption (15:17)
Thoughts on seeking regulatory approval in the Middle East (22:19)
Working as a Business Development Manager (28:46)
Exploring health-tech opportunities in Dubai and beyond (33:30)
Conclusion (35:58)
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