# 6 How far wearable health data can take us to improve lives. Marco Benitez.
Scalpels & SpreadsheetsJune 17, 202400:49:01

# 6 How far wearable health data can take us to improve lives. Marco Benitez.

Marco Benitez is the CEO & Founder of ROOK. ROOK solves the challenge of wearable health data integration by providing its clients with clean and structured data sets through API. The implications are massive for insurance, digital health and pharmaceutical companies as ROOK enables them to focus on generating value for their end-users.

Tune in to hear about how ROOK is looking to improve predictive and preventative healthcare, how personalized health data can generate value for businesses and end-users, and how ROOK is gearing for long-term growth.

Marco also reflects on experiences from his life that taught him the importance of persistence, discipline and creating a strong network that any entrepreneur can benefit from. Check out ROOK: www.tryrook.io

Intro (0:00)
Creating the second venture and wanting to improve lives through data (8:28)
Navigating ROOK’s early days - feedback iterations, accelerators and fundraise (16:25)
ROOK’s value proposition today (26:14)
Navigating data overload and data privacy challenges (37:26)
Fundraise aftermath - gearing for growth, organizational alignment & marketing (42:48)
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