Tune in to learn about Lauren’s journey into entrepreneurship and how she’s been able to create a go-to-market and organic growth strategy for a problem space that’s been considered taboo in the past.
Lauren also talks about the need for Regulatory Consultants early on in a products development, the challenges of building and growing in the femtech space and how she has been able to lean on the entrepreneurial community in Canada for continuous learning.
Check out Uresta: www.uresta.com
Overview (0:00)
Introduction (1:21)
Problem research and go-to-market strategy (9:16)
Marketing (21:50)
Regulatory approval (31:18)
Gender-equity gap and being a FemTech entrepreneur (35:00)
Entrepreneurial communities in Canada (42:35)
Conclusion (44:28)